Sparrow International strengthens presence in KSA
Sparrow International, Dubai based coffee and gelato solutions specialists, is strengthening its presence and expanding operations in Saudi Arabia. It has recently opened its first showroom and training centre in Riyadh, in partnership with Al Rugaib Holding.
In addition the company will also participate in Saudi Horeca 2015, to be held from October 18-20 2015, in Riyadh.
Sparrow International CEO Marc Hijazi said: “Having started with a very solid portfolio, we have rapidly strengthened our product range and established Sparrow International as a market leader. Following the inauguration of our 1000 m2 facilities in Dubai, we are now broadening our expansion with the opening of our first branch in Saudi Arabia, in order to support our fast growing sales in this market. We are also pleased to announce a strong participation to the Saudi HoReCa exhibition to be held in Riyadh next October.”
Sparrow International updates its offerings continuously, and has recently introduced Althaus teas from Germany, along with Italian Erremme and Medac for gelato sector. Commenting on what has been Sparrow’s best seller for the F&B industry, Hijazi said that its Hausbrandt coffee bends and the 100% pure pistachio paste from Babbi top the list.
Further expansion in Saudi Arabia is to come in future; however, Sparrow International is currently focusing on the capital.