Sparrow International to participate in the upcoming Saudi Horeca 2015
HORECA is the biggest annual hospitality exhibition which has been running for 22 years in Lebanon, 14 years in Jordan and 8 years in Kuwait and for the 5th year in the Kingdom of Saudi Arabia after the success of the exhibition in November 2014.
The event will feature a host of activities and shows including workshops, culinary art show and much more. It will attract exhibitors, visitors, and key industry players on a local and international level.
Sparrow International to open Saudi office
UAE-based Sparrow International will open its first office in Saudi Arabia next month, sales director Nader Hijazi has told Caterer Middle East.
The company, which offers a full range of products and services for coffee shops and gelateria also recently opened a new 1000 square metre facility, which houses the offices, warehouse, training centre, and gelato production area.
Commenting on the company’s growth, Hijazi said: “We opened Sparrow International two years ago. We had a very small office in Safa, and in two years, we now have several major brands from Italy – coffee machines, coffee beans, accessories, training, consultancy, anything related to coffee and tea and gelato.
“We are opening an office next month in Saudi Arabia because it’s a massive market to cover. The headquarters is here in Dubai, and we cover the entire region.”
Sparrow International is also in the process of signing up with Erremme to distribute their ice cream packaging in the GCC.
Supplier spotlight: Sparrow International
Tell us about your company’s growth.
We started with a strong portfolio and have strengthened our product range over time to establish Sparrow International as the market leader. We participate in all major exhibitions in the region and consistently secure brands for our entire business range for coffee shops and hotel chains. Following the opening of our 1000m2 facilities in Dubai, we are now broadening our horizon with the opening of our first branch in KSA.
What are your core products and services for the hospitality industry?
Sparrow International specialises in both the coffee/tea and gelato segments, for which we have gathered the best brands and expertise in the market. We offer complete solutions, including ingredients, equipment, accessories, training and maintenance.
What is your best seller?
Besides our famous Hausbrandt coffee blends, one of our best selling products is the 100% pure pistachio paste from Babbi.
What new products have you launched recently?
One of our recent additions to the product range is Althaus teas from Germany. Althaus combines the demands for highest product quality with modern production methods, old tea traditions with surprisingly new tea compositions, and attractive design with superb value for money. We have also launched Erremme and Medac from Italy, specialising in ready-made or customised ice cream and beverage packaging.
Sparrow International strengthens presence in KSA
Sparrow International, Dubai based coffee and gelato solutions specialists, is strengthening its presence and expanding operations in Saudi Arabia. It has recently opened its first showroom and training centre in Riyadh, in partnership with Al Rugaib Holding.
In addition the company will also participate in Saudi Horeca 2015, to be held from October 18-20 2015, in Riyadh.
Sparrow International CEO Marc Hijazi said: “Having started with a very solid portfolio, we have rapidly strengthened our product range and established Sparrow International as a market leader. Following the inauguration of our 1000 m2 facilities in Dubai, we are now broadening our expansion with the opening of our first branch in Saudi Arabia, in order to support our fast growing sales in this market. We are also pleased to announce a strong participation to the Saudi HoReCa exhibition to be held in Riyadh next October.”
Sparrow International updates its offerings continuously, and has recently introduced Althaus teas from Germany, along with Italian Erremme and Medac for gelato sector. Commenting on what has been Sparrow’s best seller for the F&B industry, Hijazi said that its Hausbrandt coffee bends and the 100% pure pistachio paste from Babbi top the list.
Further expansion in Saudi Arabia is to come in future; however, Sparrow International is currently focusing on the capital.