Sparrow International to participate in the upcoming Saudi Horeca 2015

HORECA is the biggest annual hospitality exhibition which has been running for 22 years in Lebanon, 14 years in Jordan and 8 years in Kuwait and for the 5th year in the Kingdom of Saudi Arabia after the success of the exhibition in November 2014.

The event will feature a host of activities and shows including workshops, culinary art show and much more. It will attract exhibitors, visitors, and key industry players on a local and international level.

Gulfood 2015

Sparrow International participated in the prestigious Gulfood Expo 2015 held on the 8th to 12th February at the Dubai World Trade Centre.

Sparrow International to open Saudi office

UAE-based Sparrow International will open its first office in Saudi Arabia next month, sales director Nader Hijazi has told Caterer Middle East.

The company, which offers a full range of products and services for coffee shops and gelateria also recently opened a new 1000 square metre facility, which houses the offices, warehouse, training centre, and gelato production area.

Commenting on the company’s growth, Hijazi said: “We opened Sparrow International two years ago. We had a very small office in Safa, and in two years, we now have several major brands from Italy – coffee machines, coffee beans, accessories, training, consultancy, anything related to coffee and tea and gelato.

“We are opening an office next month in Saudi Arabia because it’s a massive market to cover. The headquarters is here in Dubai, and we cover the entire region.”

Sparrow International is also in the process of signing up with Erremme to distribute their ice cream packaging in the GCC.